With nearly 75 percent of all customers seeking out product, business and service reviews online before making purchases, it’s essential that your company’s reviews be truthful and informative.
Contrary to popular belief, positive reviews aren’t always “good” reviews. A company can have 15 five-star ratings with reviews that read, “Love this place!!!” or “I come here every Tuesday!” but these reviews don’t tell prospective consumers anything about it. Think of online reviews like mini high school essays. They should be clear, concise, informative, truthful and interesting. No one cares that a Yelp user visits an establishment every Tuesday—consumers want to know why he or she visits every week.
How to write an online review
Every good online review should include a few things, including the Who, What, Why, When, Where and How of your experience. It’s also important to keep other customers in mind when you sit down to write your review. Think about what you look for in online reviews and write in a similar manner.
We have a few guidelines that we love here at TruReview– be informative and insightful, keep it real, be respectful and to write with style. While all of these are crucial, the second and third points are the most important. We know every experience with every company isn’t going to be perfect, or even good, but when you go to leave a business a negative review, do so respectfully. There’s no place for name calling or bashing. Just be honest and respectful, the rest will take care of itself.
What to include in your review
Be as specific as possible in your online reviews. If a one worker or employee helped you, mention that person by name in your review. Not only does this allow management to take any necessary action, it shows you cared about your experience.
Companies also want to know what made your experience worthy of a review. Was it the extra chocolate-covered espresso bean on your mocha or the extra effort put forth by an employee that did it? Say so in your review! Management can sometimes overlook things like this, which is why it’s important to let them know.
Also, remember to keep it simple. We can’t stress this enough. While many of us love a good story, we normally don’t go to review sites to read them. Try to convey your point to other customers as quickly as possible, they (and the business you’re reviewing) will find it much more helpful.
Now that you have the tools you need to write a proper online review, you can not only help other customers make purchasing decisions, but help businesses improve along the way!